# Vivere Social Clips — Copy Sheet

Source: cut from the existing "To Live Colorado" brand film (`ai-ad/out/`), no new production.
All 6 are 1080×1920 (9:16), scored with the matching slice of the real classical score (piano +
strings, not MIDI), verified peak-safe (<0dB) and gap-free. **Silent — no VO.** Staged in
`ai-ad/social-clips/`, not posted. Post via Blotato to Instagram `58435` only, per channels.json,
unless/until YouTube (`43227`) and Facebook (`1141952239011602`) are separately approved.

Every caption below follows Vivere's own `content_guardrails`: proof-based, plain English, no
competitor disparagement, CTA to vivereweb.com.

---

## 01-the-word.mp4 — 19.5s
**The hook.** Vivere / Latin / "to live" / the 5,000-year lineage into a small studio in Delta, CO.

> Vivere. It's Latin — it means "to live." One of the oldest words we still say, and somehow it
> ended up on a web studio in Delta, Colorado. Here's why. 🔗 vivereweb.com

---

## 02-own-vs-rent.mp4 — 9.5s
**The argument.** Own vs. rent your website — the single strongest sales line in the film, per
the narration script itself ("this is the sentence that wins the client").

> Most small business websites aren't actually owned by the business. Template, monthly fee,
> someone else's rules. Ours is different — custom coded, yours, every line of it. 🔗 vivereweb.com

---

## 03-when-you-call.mp4 — 8s
**Credibility.** "We're two people. When you call, I answer."

> No call center. No account manager relay. When you call Vivere, Joseph answers. 🔗 vivereweb.com

---

## 04-the-range.mp4 — 36.4s
**The range reel.** All 6 real client builds back to back — ice cream, a drive-in, a rodeo venue,
a fun center, an event center, a smoothie cafe. Fills the 40-60s Reels band.

> Ice cream on Main Street. A drive-in still running since 1955. A rodeo on a Friday night.
> Different businesses, same question: what does it mean to actually live here? We build the
> sites that answer that. 🔗 vivereweb.com

---

## 05-our-work.mp4 — 7s
**The showcase.** vivereweb.com itself, live.

> This is what "custom built" looks like when it's actually custom. vivereweb.com 🔗

---

## 06-the-close.mp4 — 9s
**The tagline.** "Vivere Colorado. To live Colorado." Lands on the end card.

> Life's hard enough. Hours are long enough. We think it's supposed to be about lifting each
> other up. That's what Vivere means. 🔗 vivereweb.com

---

## Posting order (staging suggestion, not scheduled)
Spread across ~2 weeks to replace the 13-post verbatim loop without dumping all 6 at once:
02 → 03 → 01 → 04 → 05 → 06 (argument first — it's the strongest hook — etymology and range
reel mid-run, close saved for last since it's the weakest standalone opener).

**Nothing here is scheduled or posted.** Confirm the caption copy and posting order before
anything goes to Blotato.